Communication Studies (COMM)
COMM 101 Foundations of Communication 3
An introduction to the study of human communication. The nature of communication, how it works and the role it plays in human social relations is introduced and applied to the major contexts of communication: interpersonal, small group, presentational speaking, organizations, mass media and cross-cultural.
Core Category: Human Behavior
COMM 104 Introduction to Human Communication Relational Communication 3
This course introduces the nature of human communication as elucidated by the social sciences as well as philosophy and theology. We explore the role communication plays in the construction and management of meanings, identities, values, cultures, and relationships in various contexts. The goal is to understand both how communication operates and how it can optimally foster the good of individuals, relationships, and society.
COMM 105 Introduction to Communication: Mass Media 3
Introduces students to the study of contemporary forms of mass mediated communication. The course surveys the main topics in the field of media studies and introduces students to a variety of analytical perspectives. Issues include the economic, political, and social contexts of media production; the roles that media products and industries play in the lives of individuals and societies; and the global significance of new media technologies.
COMM 120 Public Speaking 3
This course introduces students to the theory and practice of public speaking. Students are encouraged to think critically about situation and audience analysis, methods of speech organization, the uses of different types of supporting material, and the effective use of visual aids. Students will learn how to write and deliver effective informative, persuasive, and ceremonial speeches.
COMM 122 Business Communication 3
This course prepares students to communicate effectively in professional business contexts. Emphasizing written, oral, nonverbal, and digital communication, students will develop the skills necessary to compose professional emails, reports, memos, and deliver effective presentations. Students will also explore strategies for successful communication in interviews, meetings, and collaborative settings. Special attention will be given to tone, clarity, audience adaptation, and professionalism in digital communication.
COMM 130 Special Topics 1-3
COMM 140 Campus Radio 1
Eastern University offers a 24/7 student-run radio station, "Studio 1300," providing students with training in radio production and a platform for community connection and entertainment, equipping them to become competent, creative, and ethical communicators.
Course may be offered for audit
May take Pass/Fail
COMM 145 Digital Media Fundamentals 3
The primary objective for this communication studies course is to introduce students to the core technologies fundamental elements available for media production. Students will gain a basic understanding of the production process as well as hands-on exposure to the production tool including cameras, audio recorders, digital editors, web design, digital storage, and lighting. Students will explore the theory behind obtaining quality media recording, learn about the best practices of use of these technologies and examine the benefits and detriments of each tool. Students will learn how to use these tools in order to produce an idea from script to screen. This course will be conducted in a hands-on workshop atmosphere. Digital Media Fundamentals prioritizes "craft" and technique over "content" in order to prepare students for the future courses in which they will be exposed to the inner workings of creating visual content. The goal is to equip students and understanding of technology, terminology, and best practices to prepare them as they develop into creative, successful and efficient storytellers.
COMM 155 Design for Digital Media 3
This is a hands-on course for students to learn design fundamentals and apply them to a range of digital media assets using industry-standard tools. Students will be introduced to the principles and elements of design, graphic design terminology and theory, and digital media creation. Through the use of open-source creative software, students will explore layout, composition, typography, and motion graphics to develop engaging visual content for digital platforms. This course will also examine ethical considerations in digital design, including image manipulation, copyright, and accessibility. Students will complete creative projects that demonstrate their understanding of design through the production of digital assets for social media, marketing campaigns, and multimedia storytelling. This course is designed for non-Graphic Design students in any major.
COMM 201 Interpersonal Communication 3
This course examines interpersonal communication dynamics and conflict management strategies in personal and professional contexts. Students will explore communication theories, relationship development, and the role of culture and emotion in interactions. The course integrates conflict analysis, negotiation techniques, and mediation skills to develop competencies in conflict prevention and resolution. Through experiential learning and case studies, students will enhance their ability to navigate difficult conversations, communicate across diverse relationships, and transform conflicts into opportunities for collaboration and growth.
Prerequisites: COMM 101
COMM 203 Group Communication & Leadership 3
The focus of this course is on the theories and skills related to the initiation, development and effective conduct of task-focused small groups. The theory and skills of leadership appropriate to small task groups are also emphasized.
COMM 211 Sports Communication 3
This course introduces students to the dynamic field of sports communication where they will explore the ways in which sports are communicated through journalism, broadcasting, media relations, and social media marketing. Students will examine the role of communication in professional sports, intercollegiate athletics, and the broader sports industry, gaining insight into the relationships between athletes, teams, media professionals, and audiences. Through case studies, hands-on projects, and critical discussions, students will develop an understanding of key principles and best practices in sports journalism, sports broadcasting, sports public relations, and digital content creation.
Prerequisites: It is recommended that students take COMM 101, but not required.
COMM 215 Writing for the Media 3
This course is an introduction to writing for various forms of media - print and online, radio and television, public relations and advertising - focusing not only on the written word but also on the use of sound (music, video clips, sound bites, interview snippets) and vivid images to enhance a multimedia story. We will concentrate on appropriate writing style, basic writing formats, and writing terminology for print, online, and broadcast media, as well as on creative development of feature stories and broadcast programming. This class also considers the importance of critical thinking about the audience.
Prerequisites: comm-105
COMM 220 The Art of Film 3
An academic film appreciation course intended to enhance students' understanding, appreciation, and enjoyment of movies. It aims to familiarize students with the history of an art form, as well as with the complex combination of techniques and technologies that make the art form powerful. As a secondary critical approach, students will consider the economic and sociological aspects of film, including what it means to say that a movie is a "cultural artifact" and what position film occupies in contemporary popular culture.
Core Category: Arts and Literature
Prerequisites: comm-105
COMM 221 Public Relations 3
An introduction to the theory and practices of public relations and its role in influencing attitudes and actions of both internal and external publics in businesses or other complex social organizations. The course includes analysis of the policies and actions of organizations with respect to public attitudes and the development of communication programs intended to affect public attitudes.
Prerequisites: comm-215
COMM 225 Journalism Fundamentals 3
This introductory course focuses on why journalism matters in our society and how it functions, including the key elements of responsible reporting and the various forms of contemporary journalism. Designed not only for students interested in pursuing journalism at Eastern or in their careers, this course is also for anyone who is curious or concerned about the state of the news media and wants to become a more responsible, critically aware citizen.
COMM 230 Special Topics 1-3
COMM 230C SpTop: Multimedia Story Creation 3
The primary objective for this course is to introduce students to the elements of effective multimedia storytelling. Students will gain an appreciation for digital storytelling as a project process, as well as their role in this process. Students will learn how to research story ideas, interview sources, design compelling stories, and produce story narratives in multiple media formats. Note that students who take this course must have already completed - or be currently enrolled in - one hands-on, media-specific course in the Communication Studies department. This course will require students to apply their hands-on media knowledge and skills to create compelling multimedia stories.
COMM 235 College Newspaper Practicum 1-3
This course provides an on-campus learning experience on staff at the student newspaper, The Waltonian. One credit is awarded for 40 hours on the job, up to a maximum of three credits in one semester, depending on level of responsibility: a staff writer can earn one credit in a semester; a section editor, two credits in a semester; a managing editor or editor-in-chief, three credits in a semester. The course may be repeated, up to a maximum of 9 credits. Prerequisite: COMM 215 or COMM 225 (or permission of the instructor).
Prerequisites: Take COMM-215, COMM-225 or ENGL-200W or permission; COMM 225 is recommended prior to taking this course, but isnot required.
COMM 236 Media Agency 3
This course is an environment for students to practice the skills in media production with clear client-based outcomes. Students learn "on the job" building media assets or managing the agencies themselves. Students will work in one of four areas- Video Production, Audio/Radio production, Journalism and Social Media management. Students will create a leadership structure bonded to projects from external clients and internal campus media outlets. Specific instruction will dovetail to the media agency needs but the core of the course focused on leadership, teambuilding, project planning and execution, and the media production process.
COMM 240 Rhetoric & Persuasion 3
Since the time of the ancient Greeks, persuasion has been studied and practiced in light of the art of rhetoric. In modern times, social scientists have examined the psychology of influence. This course introduces ancient and contemporary theories and strategies of persuasion found in a wide variety of public discourse. The objective is to increase skill in critically analyzing and evaluating persuasive messages.
Prerequisites: COMM 120 is recommended prior to taking this course, but isnot required.
COMM 242 Sports, Media, & Society 3
This course examines the ways in which mediated communication has shaped our nation's obsession with sports and athletic competition. It includes both historical and contemporary perspectives on sports media's unquestionable influence on our culture. From the 20th Century explosion of sport as a recreational pastime to today's digital and social interaction between fans, teams and sponsors, the impact of sports on our society is pervasive. As the course traces the evolution of sports media through newspapers, magazines, radio, TV, online and social media, it will integrate a focus on race, gender and sexuality in sports.
Prerequisites: COMM 101
COMM 246 Photography 3
Photography will expose students through lecture and lab to a variety of photographic implementations as well as build a basic understanding of photography as art and craft. Students will learn the technical skills needed to operate a DSL camera including the exposure triangle, lens uses and lighting needs through rigorous application. They will work with state of the art photo editing software. Students will practically apply those skills to a variety of project which will culminate in professional presentation and exhibition.
COMM 260 Intercultural Communication 3
This course explores theories of communication and culture and examines how culture is evident in language, behaviors, and worldviews. Students learn to examine and describe their own cultural heritage and develop the communication skills required for effective communication within multicultural contexts.
Core Category: Cultural Perspectives
COMM 262 Career and Professional Development I 1
Students in this course will increase their self-awareness, coming to better understand what motivates them, what's important to them (values), and what talents and strengths they possess that they can use in their professional field of interest. Students will be asked to share their new-found understanding of themselves through accomplishment stories. Students will reference their accomplishment stories in their cover letters, resumes, LinkedIn profiles, online portfolios, interviews, and more. After looking inward to create these stories, students will look outside of themselves to grow in their understanding of various occupations and industries within their chosen professional field of communication. Students will learn about the potential job roles in this academic field of study, as well as the job responsibilities associated with them. Through assigned research, students will come to better discern which industries and occupations align the best with their values, skills, strengths, and interests.
COMM 280 Introduction to Communication Theory 3
An introductory survey of the history, utilization and value of various theories that inform explanations of the nature and dynamics of communication across contexts. The nature of theory, its role in shaping scholarship within a discipline, and the results of research that follow from such theories are the focus of the course.
Prerequisites: COMM 104
COMM 285 Introduction to Communication Research Methods 3
A survey of the research methods employed in the study of communication and its effects. Emphasis is on the assumptions on which various methodological approaches rest, the appropriateness of various methods in the study of communication behavior and effects, the nature of data and data analysis, and the design of appropriate studies. Students will learn to read published research and design studies appropriate to particular research questions common in the study of communication.
COMM 290 Production Practicum 1
This course provides the student the opportunity to apply and get additional practice in what he/she has learned through service learning in an organized production practicum.
COMM 295 Field Practicum Communications 1
Students will either participate in a major in-house project which involves industry professionals or be matched with an agency/organization within the community for exposure to the field of digital communication in the areas of digital media or strategic communication and be involved in how the agencies/organizations service participants in their external environment.
Prerequisites: Prerequisite COMM-105
Course is Pass/Fail
COMM 300 Pop Culture & Public Influence 3
In this course, students learn how to recognize and analyze the rhetorical dimensions of various forms of popular culture, from advertising messages to prominent speeches, and from public monuments to diverse forms of entertainment. Applying an array of critical tools, students uncover and evaluate the ways in which popular culture shapes worldviews, ideologies, and actions in society.
COMM 303 Organizational Communication 3
Complex organizations are created and sustained through communication. This course analyzes the communication that occurs within such organizations and considers how this communication both influences and is influenced by organizational structures and practices.
COMM 306 Play-By-Play Broadcasting 3
This course prepares students for live sports broadcasts on radio or TV. It teaches them about the research and preparation necessary to engage in a successful broadcast as a play-by-play announcer or color commentator. It also emphasizes the need to keep accurate statistics during a game and deliver them to audiences with useful context and human interest. Students in this course will continually practice how to announce live sports events for Eastern University's teams, as well as professional sports teams.
Prerequisites: COMM 211
COMM 312 Sports & Faith 3
Faith and spirituality are unique to each individual. Participation and observation of sports can be described for some people and communities as a system of belief and practice. This course explores the intersection of faith, particularly Christian principles, and sports, examining how faith influences both athletic performance and the broader world of sports. Students will engage with biblical teachings, theological reflections, and practical applications to understand how faith shapes the lives of athletes, coaches, and fans. The course will consider how Christian-centered beliefs impact the athletic experience, from individual performance to leadership, coaching, and sports communication. Additionally, it will examine the fan experience and how fandom can be both influenced by and influence faith. By studying the role of organized sports as a vernacular religious system, students will gain insights into how faith integrates into the athletic world, equipping them with the knowledge and skills to communicate effectively about faith in sports, both within and outside the Christian community.
Core Category: Theology
COMM 320 Media and Culture 3
This course explores the connections between media and culture on two levels: media ecology and cultural studies. The first part concerns how the emergence of each new form of media -- literacy, typology, electronic media, and now digital media - has revolutionized cultural consciousness and social relations. The second part addresses how media content reinforces or challenges power relations among particular sociocultural groups and identities.
Prerequisites: Take COMM-105
COMM 321 Advanced Public Relations 3
This course is designed for advanced public relations students who know the basics and are poised to think analytically, strategically, and practically about implementing public relations practices, techniques, and campaigns. Using case studies and analyzing current events, students will not only be exposed to real-time PR in motion, but will also be able to identify the specific audiences public relations seeks to reach, characteristics of each audience, the tactics that are best suited to reach that audience and how various media - including social media - play integral roles in a comprehensive campaign. Prerequisite: COMM 221.
Prerequisites: Take COMM 221
COMM 325 Advertising Communication 3
The course focuses on the economic and social effects of advertising, the organization and practices of the advertising industry, the nature of advertising campaigns, and the creation of message product. Course also focuses on analysis of the implications, effectiveness, and ethics of advertising content and campaigns. .
COMM 330 Special Topics 1-3
COMM 331 Social Media in Organizations 3
This course explores relationships between social media use and organizational communication in four main areas: 1) How organizations use social media to communicate with external stakeholders, 2) How organizations use social media to facilitate internal communications processes, 3) Challenges organizations face in using social media tools to accomplish their goals, and 4) How social media may shift traditional conceptions of organizations and organizing. Readings and discussions examine issues of privacy, power, knowledge management, and innovation in organizations' social media practices. Through course assignments, students engage with the latest social media tools and explore their use in developing social media campaigns.
COMM 345 Digital Media Production II 3
This hands-on course is designed to provide students with rigorous practice of video and audio production techniques. Students will gain an appreciation for digital storytelling as a project process, as well as their role in that process. Students will learn how to research story ideas, interview sources, design compelling stories, and produce story narratives in multiple media formats. Students will apply communication theories to the practice of media production. This course will require students to apply their hands-on media knowledge and skills to create compelling multimedia stories. Students will explore non fiction storytelling through a variety of lenses. Students will hone their video and audio production skill enhancing expertise in motion graphic, advanced editing techniques, and converging media.
COMM 351 Digital Storytelling 3
Narratives are fundamental to human culture and experience. We tell stories to impart knowledge, entertain, sell products or services, convey important values, transform society, etc. Digital storytelling is the practice of using computer-based tools to tell stories through some combination of images, text, audio narration, video, sound effects and/or music. The course introduces you to fundamentals of effective digital storytelling. Through practice-based assignments, students apply this knowledge to construct digital stories that strategically connect with target audiences.
COMM 353 Podcasting 3
This hands-on course will teach students the fundamental skills of audio storytelling through podcast creation. Students will select a topic for their podcast series and follow the real-world process of professional podcasters to produce their own podcast episodes in various formats - interview, scripted narrative, and conversational/co-hosted programs. Students will learn the technical essentials of professional sound recording and editing using microphones, digital audio recorders and audio editing software. They will examine revenue-generation opportunities, including advertising and sponsorship, while considering the ethical implications of both. They will also learn how to use social media to engage with audiences and develop a brand for their personal podcast series. Students will leave the course having established a podcast presence that they can continue to grow and cultivate. They will possess the technical skills and ethical sensibilities necessary to use the power of podcasting to make a better world.
COMM 356 Remote Production and Editing 3
The primary objective for this communication course is to introduce students to the fundamentals of video and film production, specifically remote single/multi camera recording and video editing. Students will gain a basic understanding of video editing concepts as well as hands-on exposure to the editing process. Students will participate in a variety of non-studio based shoots including event, music, interviews, news and sports. Students will learn how to operate DaVinci Resolve in la hands-on workshop atmosphere. The goal of the course is to equip the student with a variety of recording editing skills and an awareness of the theory of editing and its practice within industry standard nonlinear editing software.
COMM 361 Digital Media Production 3
This course introduces students to the basic principles of photography, design, and film/video production techniques. This will include: principles of design, basics of cameras, lenses, exposure, microphones, location sound, editing and other post-production techniques. Students learn proper care and maintenance of equipment, use of editing and sound programs, and current digital production techniques. Prerequisite: COMM 351.
Core Category: Arts and Literature
COMM 362 Career and Professional Development II 1
Students in this course learn to think like an entrepreneur and take a leadership role in their career management process. Students come to understand that thinking like an entrepreneur means to be continually scanning the environment for opportunities, examining one's own capabilities, seeking out additional training and education to remain current, and networking continually to grow one's contact list. Students will perform a Senior Skills Presentation where they showcase for the Communication Studies faculty their 30-second elevator pitch, their knowledge of key trends in their chosen industry/occupation, their positioning of their strengths in the employer's frame, and their most notable portfolio items to demonstrate their competencies. Students also hone their LinkedIn profile and Wordpress portfolio site to tell a compelling story of their accomplishments.
Prerequisites: COMM 262
COMM 375 Communication - IMC 3
This course will provide students with both a theoretical and practical understanding of integrated marketing communication (IMC). IMC is focused on delivering a unified and consistent message to a target audience across all promotional mix elements. Given the modern media marketplace, this course gives special attention to IMC in the digital age. Students in this course will learn about IMC by participating in a team-based IMC campaign project for a real-world client - namely, (client TBD).
COMM 381 Event Management 3
The primary objective for this Introduction to Event Management course is to introduce students to the practice of event planning through the frame of communication theory. Students will come to understand how communication competence significantly impacts the event planning process. They will do so through the course's problem-based learning (PBL) design approach. Students will work in small groups to solve real-world problems that Event Planners would realistically encounter. In following this PBL approach, students will engage in self-directed learning to find information they need to synthesize, evaluate and apply to actual event-based issues. As a result, students will apply theory to practice, solving complex problems that will prepare them to anticipate and address similarly challenging situations in the field.
COMM 382 Solutions Journalism 3
At the intersection of communication and social justice lies a form of journalistic storytelling that can improve lives and transform communities. This type of storytelling is done with a critical consciousness that exposes oppressive systems and structures, examines their impacts, and considers viable solutions. Compelling storytelling of this kind invites us to acknowledge our shared humanity. It is called solutions journalism. This course teaches students how to research, report and write solutions journalism (SoJo) stories about pressing social problems. It leads them step-wise through the SoJo reporting process, giving them a hands-on understanding of how to engage in this type of rigorous journalistic storytelling. Students will emerge from the course educated and empowered to produce SoJo stories that contribute to positive social change.
Prerequisites: COMM 225
COMM 400 Directed Study 1-3
COMM 480W Senior Seminar 3
The purpose of the culminating senior experience in Communication Studies is to engage in primary research on a self-selected communication topic, in conversation with published scholarship. In Seminar I, we will focus on: developing a topic area and research questions; reviewing relevant literature; and proposing data collection procedures. Writing intensive course.
Prerequisites: Take COMM-280 and COMM-285
COMM 495 Internship 2-12
A supervised internship in an off-campus organization that is communication oriented, e.g., advertising or public relations firm, corporate training, consulting, motion picture company, radio station. The student must provide his or her own transportation, consult with his or her off-campus supervisor, and file reports on the experience with his or her on-campus advisor. May be taken more than once, provided that the total hours do not exceed twelve. Does not count toward the minor in communication.
COMM 498 Teaching Assistant 1-3
COMM 499 Research Assistant 1-3