Eastern University’s Certificate in Marketing equips students with foundational and applied knowledge in customer insight, market opportunity analysis, and strategic marketing practice. Students examine how organizations identify customer needs, develop value propositions, select effective marketing channels, and evaluate marketing initiatives using data-informed approaches.

Through a focused 12-credit curriculum, students build practical marketing skills that can support advancement in current roles, transition into marketing-focused positions, or continued graduate study. Coursework emphasizes strategic decision-making, marketing effectiveness, customer-centered growth, and the use of contemporary tools, including artificial intelligence, to support responsible and measurable business outcomes.

Certificate in Marketing Course Requirements

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BUSA 565 Strategic Marketing Management is strongly recommended as a first course for certificate students without a marketing background.