Business Admin (accelerated) (BSBA)

BSBA 104  Business Communications  3  

This course focuses on the concepts, skills and knowledge necessary for effective business communication. Written, oral, and interpersonal communication skills will be emphasized.

BSBA 107  Accounting  3  

Basic accounting principles and practices, including the preparation of basic financial statements, account uses, accruals and deferrals. Prerequisite: College-level Math class or SAT Math score of 530 or ACT score of 21.

BSBA 110  Accounting Fundamentals  3  

This course introduces students to the basic terminology, application and integration of financial knowledge, understanding and reasoning among individuals, groups, organizations and society. Topics covered include: the nature of assets; liabilities and equity; the recording and reporting cycle, and internal controls. In addition student will be introduced to basic managerial applications related to resource allocation involving planning and controlling business operations, analyzing and interpreting cost behavior, and assessing performance.

BSBA 120  Macroeconomics  3  

This course introduces the principles of aggregate economics, including total output, total spending and total employment, and why they change over time. The course also introduces the banking system, fiscal and monetary policies, and a framework necessary to understand public policy issues.

BSBA 202  Marketing  3  

This course introduces the student to the broad field of marketing and activity that aims to develop goods and services to satisfy the needs and desires of customers. Marketing decision-making in for-profit and not- for-profit organizations emphasizes the analysis of customer needs and desires; segmenting of markets; developing product, promotion, price and distribution strategies; and the relationship among consumers, business and government.

BSBA 205  Essentials of Economics  3  

This introductory course focuses on the analysis of economic decision making in the context of public and private enterprises. The course develops the economic framework necessary to evaluate production opportunities, cost analysis, and price determination in competitive and non-competitive markets.

BSBA 220  Business Statistics  3  

This course introduces students to statistical techniques used in business. Topics include probability, measures of central tendency and dispersion, distributions, sampling and estimation, hypothesis testing, correlation, and regression.

BSBA 221  Business Statistics  3  

Introduction to statistical techniques used in business to include data collection, sampling, descriptive statistics, inferential statistics, regression analysis, forecasting.

BSBA 270  Management Information Systems  3  

A basic understanding of Information Technology is essential to anyone entering the business world today. This course will explore topics relevant to a business manager's interaction with Information Systems. Topics include IT support of business goals and strategies; organizational systems; e-commerce; data management; the role of the Internet as it relates to business; and ethical issues related to privacy and security.

BSBA 285  Business Foundations  1  

This one-credit course provides students with an introduction to the program by highlighting the mission, goals and objectives of Eastern University, as well as those of the School of Management Studies. Various Diagnostic tests in the areas of writing mechanics, learning styles, professional strengths and personality attributes help the student formulate an action plan for success.

BSBA 300  Marketing  3  

This course introduces the student to the broad field of marketing and activity that aims to develop goods and services to satisfy the needs and desires of customers. Marketing decision-making in for-profit and not-for-profit organizations emphasizes the analysis of customer needs and desires; segmenting of markets; developing product, promotion, price and distribution strategies; and the relationship among consumers, business and government.

BSBA 305AW  Economic Policy Seminar I  1.5  
BSBA 305BW  Economic Policy Seminar II  1.5  
BSBA 305W  Economic Policy Seminar  3  

Building on the foundation of "Essentials of Economics," this seminar invites students to explore contemporary issues in economics policy through readings, roundtable discussions, and seminar papers. The writing-intensive course begins with a review of economic analysis and then proceeds to selective forays into two contemporary issues in economic policy.

Prerequisites: BSBA-205; Minimum grade C  
BSBA 306  International Business  3  

This course is designed to prepare students to understand issues related to international business practices. Students will examine various countries and regional trading blocks and their absolute and comparative advantages, some of their inherent competitive weaknesses, and the recruiting, hiring, and training of local and expatriate managerial talent necessary for the organization to be successful. Other topics include an overview of some of the strategies necessary to develop long-term relationships within foreign business cultures, and the necessity that multinational organizations understand and adjust to some of the cultural differences of the countries in which they operate, while simultaneously maintaining consistency in their corporate culture and values. This course will use a combination of theory, guiding principles and best practices, simulations and personal experiences to communicate lessons in global management.

Prerequisites: BSBA-202 BUSA-202 or ENTR-205; Minimum grade C  
BSBA 308  Accounting  3  

This course introduces the student to basic concepts and principles in accounting. In addition, students are expected to apply these concepts and principles in analyzing the financial health of an organization and devising strategies to ensure ethical decision-making with regard to accounting practices.

BSBA 311  Principles of Ethical Management  3  

This course introduces students to the relationship between business and society and integrates the major themes of this topic with principle concepts related to ethics and management. Students explore and relate their personal ethical values to the complex moral dilemmas faced by managers.

BSBA 320  Microeconomics  3  

This introductory course focuses on the analysis of economic decision-making in the context of public and private enterprises. The course develops the economic framework necessary to evaluate production opportunities, cost analysis and price determination in competitive and non-competitive markets.

BSBA 321  Operations Management  3  

This course emphasizes the optimum deployment of productive resources in industrial, commercial and institutional settings. Quantitative analytical techniques are used to explore topics related to decision theory, capacity planning, project management, inventory control and quality control.

BSBA 335  Diversity Management  3  

This course examines the meaning of diversity with respect to an historical context involving social, political, and economic factors. A variety of materials and methods provide the basis for better understanding the spectrum of human differences currently addressed by organizations. Particular attention will be paid to the legal and social impact of various approaches to dealing with diversity and how these approaches have influenced an organization's bottom line.

BSBA 340  Human Resources Management  3  

This course analyzes the problems, strategies, and procedures used to assess and manage human resources in organizations. Special attention will be given to: evaluation of abilities and performance; effective recruitment and selection; motivation techniques, and developing human resources.

BSBA 350  Business Law  3  

This course provides a basic understanding of (1) the nature, functions and limitations of law and legal systems; (2) the basic relationship among justice, ethics, legal systems and social structure; and (3) the relationship among society, law and business activity. Further, it is designed to enlighten with respect to rules, principles, standards and doctrines of law fundamental to a free enterprise system. The course covers the substantive areas of constitutional law, torts, contracts, and property and estate law.

BSBA 360  Finance  3  

This course introduces the basic concepts and techniques employed by financial managers. Topics include: the environment in which financial decisions are made; time value of money; concept of value versus price; bond and stock valuation; risk and return; the capital asset pricing model; financial ratios calculations and capital budgeting.

BSBA 361  Research Methods I  3  

This course introduces students to fundamental concepts related to the type of research that will be done through their Organizational Change Proposal. Topics include basic research design and measurement and the strengths and weaknesses of the various approaches available to the organizational problem solver.

BSBA 362  Research Methods II  3  

This course reinforces the concepts introduced in Research Methods I and introduces students to the next phase in analyzing organizational problems. In particular, topics related to data analysis and interpretation will be explored relative to the types of research design a student may choose from in completing their Organizational Change Proposal.

BSBA 390  Organizational Behavior  3  

The behavioral aspects of management are examined at the micro and macro levels. Specific areas of concern such as motivation, decision-making, leadership, and conflict resolution are studied both theoretically and experientially.

BSBA 395  Field Experience  3  
BSBA 400  Spiritual Environment of Management  3  

This course provides a general introduction to the historical narrative, cultural background, literary structure, and theological concepts of the Bible, as well as essential Bible study techniques. It is intended as a foundation level course, suitable for those who have no previous knowledge of the Bible or Christian thought. It satisfies a core undergraduate requirement.

BSBA 480  Strategic Management  3  

This course explores the strategic planning process by focusing on in-depth analyses of organizations and their environments. Students integrate material from all other business and related courses to prepare written and verbal analyses of the strategic management of various types of organizations.

BSBA 485  Organizational Change Proposal  3  

The Organizational Change Proposal serves as an opportunity for students to apply knowledge and skills developed in the Business Administration program to authentic problems in businesses and organizations in their communities. Using the systems model of planned change, students analyze organizational inputs, target elements of change, and final outputs that reflect the change and how it will be managed and sustained over time.